Top Tips

Generating Email Leads post GDPR

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Now the initial fuss of GDPR has died down, it is time to think about growing a good quality email list of subscribers interested in your content. You’ve probably heard about ‘lead magnets’ or ‘hooks’ to tempt recipients on to your database. This is something valuable that you provide to your visitors in return for […]

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Email Marketing

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This playlist on You Tube is filled with email marketing tips – all less than a minute long!

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I love collaborations!

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What could collaborations do for your business? At a recent Mums Unltd meeting in Harpenden, I was asked to give a presentation on collaborations, and as it was well received I thought I’d share my experiences here. Now I’m no expert, but I have embraced the idea of collaborations as part of my business since […]

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When did you last declutter your wardrobe?

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How many times a year do you declutter your wardrobe? Or review what’s inside? I regularly declutter mine! This means I go through my wardrobe to tidy it, to see if I still like everything in it, to assess if I can still get into the items on the hangers, to check what hasn’t been […]

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How To Get To Your Business Goals In 2018!

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How To Get To Your Business Goals in 2018 Have you set yours yet? Did you attend the St Albans Businesses and My Mustard event – “Where D’ya Wanna Be In 2018?” If you did, well done you and we trust you came away with ideas, contacts and plans for your business. If you didn’t […]

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February Marketing Ideas

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 A few posting ideas aside from the obvious Valentine’s Day 2nd Groundhog Day 3rd Six Nations Rugby fans are a marketing goldmine – incomes are at least 20% higher than UK average. 71% are social grade AB and they’re more likely to convert across key sectors such as business, finance and automotive. These are great reasons to […]

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Baby, Giving birth, Hospital

What to pack in your hospital bag

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This list is an example of things I think are important to pack in your hospital bag; you can, of course, bring whatever you like! Be careful not to pack too much as you will hopefully have a short hospital stay and there isn’t much storage space on the wards. If your stay is prolonged, […]

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12 Week Exhibitor Checklists That WILL Make A Difference

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  If you came along to the SAB/MyMustard “12 Weeks To Make A Difference To Your Business” event in September 2017, you may well have picked up a lot of these amazing checklists from the fantastic exhibitors If not, here they are, at your fingertips, for you to implement at any time of the year! […]

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