3 Quick Email Copy tips

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Writing email marketing copy is similar to writing web copy. The key is to make sure your email is scannable and easy to follow.

3 easy ways to do this:

  1. Use a logical structure so the email flows nicely.
  2. Keep your paragraphs short – 2 or 3 sentences at most (think about how it will look on a mobile) and stick to  one main idea per paragraph.
  3. Use bullets, bold type and subheadings to break up blocks of text.

By the way, if you are looking for email tips, check out my email marketing resources downloads!

Anyway a few examples….I love these ones:

First, from Function of Beauty is an apology letter to your hair. The subject line for this email is Based on your #hairgoals, we recommend…

A fab weather email from Poncho who send out daily weather forecasts – their copy is brilliant and entertaining

Poncho - wetaher - real weather - hair weather (frizzy)


and this from Taylor Stitch asking for feedback.

your feedbanck is the single most important drivr of change in our company/