Would you like to understand your Competitors better?

Posted on by Jon Salinger of Darcy-Salinger Consultancy

How are your Competitors getting traffic to their website? What Keywords are they using? What Backlinks do they have?

A Client recently asked to have a Competitor Analysis carried out on some identified Competitors. The report was to look at their Competitors for any Keywords/Search Terms that they use and what Backlinks their Competitors are on. This is all compared to the Clients website.

Why is this type of analysis important? Well wouldn’t you want to know if there is something your Competitors are doing online that you aren’t and possibly should be?

What does the report contain?

– Summary of Backlinks for Client and Competitors
– Top Backlinks that Competitors have that you could be utilising
– Keyword Analysis : Top 100 used keywords that each Competitor is using
– Competitor Site Feedback
– Site Speed Comparisons

This was the feedback from the Client : “π‘Šπ‘’ π‘π‘œπ‘šπ‘šπ‘–π‘ π‘ π‘–π‘œπ‘›π‘’π‘‘ π½π‘œπ‘› π‘‘π‘œ π‘π‘Žπ‘Ÿπ‘Ÿπ‘¦ π‘œπ‘’π‘‘ π‘ π‘œπ‘šπ‘’ π‘Žπ‘›π‘Žπ‘™π‘¦π‘ π‘–π‘  π‘œπ‘› π‘œπ‘’π‘Ÿ 𝑀𝑒𝑏𝑠𝑖𝑑𝑒. 𝐻𝑖𝑠 𝑓𝑖𝑛𝑑𝑖𝑛𝑔𝑠 β„Žπ‘’π‘™π‘π‘’π‘‘ π‘–π‘™π‘™π‘’π‘šπ‘–π‘›π‘Žπ‘‘π‘’ π‘ π‘œπ‘šπ‘’ π‘˜π‘’π‘¦ 𝑖𝑠𝑠𝑒𝑒𝑠 π‘Žπ‘›π‘‘ 𝑀𝑒 β„Žπ‘Žπ‘£π‘’ π‘–π‘›π‘π‘œπ‘Ÿπ‘π‘œπ‘Ÿπ‘Žπ‘‘π‘’π‘‘ π‘‘β„Žπ‘’π‘ π‘’ π‘–π‘›π‘‘π‘œ π‘œπ‘’π‘Ÿ π‘£π‘–π‘ π‘–π‘œπ‘› π‘“π‘œπ‘Ÿ π‘‘β„Žπ‘’ 𝑠𝑖𝑑𝑒. π‘Šπ‘’ π‘Žπ‘Ÿπ‘’ π‘Žπ‘™π‘ π‘œ π‘ π‘‘π‘Žπ‘Ÿπ‘‘π‘–π‘›π‘” π‘‘π‘œ π‘–π‘šπ‘π‘™π‘’π‘šπ‘’π‘›π‘‘ π‘ π‘œπ‘šπ‘’ π‘œπ‘“ π‘‘β„Žπ‘’ π‘π‘Žπ‘π‘˜π‘™π‘–π‘›π‘˜π‘  π‘€π‘œπ‘Ÿπ‘˜ π‘‘β„Žπ‘Žπ‘‘ π‘¦π‘œπ‘’ β„Žπ‘–π‘”β„Žπ‘™π‘–π‘”β„Žπ‘‘π‘’π‘‘ – π‘Žπ‘›π‘‘ β„Žπ‘Žπ‘£π‘’ π‘‘π‘Žπ‘˜π‘’π‘› π‘‘β„Žπ‘–π‘  π‘–π‘›π‘‘π‘œ π‘π‘œπ‘›π‘ π‘–π‘‘π‘’π‘Ÿπ‘Žπ‘‘π‘–π‘œπ‘› π‘€π‘–π‘‘β„Ž π‘œπ‘’π‘Ÿ π‘Žπ‘‘π‘£π‘’π‘Ÿπ‘‘π‘–π‘ π‘–π‘›π‘” π‘Žπ‘›π‘‘ 𝑃𝑅 π‘π‘™π‘Žπ‘› π‘“π‘œπ‘Ÿ 𝑛𝑒π‘₯𝑑 π‘¦π‘’π‘Žπ‘Ÿ π‘‘π‘œπ‘œ! 𝐴𝑙𝑙 𝑖𝑛 π‘Žπ‘™π‘™ πΌβ€™π‘š π‘Ÿπ‘’π‘Žπ‘™π‘™π‘¦ π‘π‘™π‘’π‘Žπ‘ π‘’π‘‘ π‘€π‘–π‘‘β„Ž π‘‘β„Žπ‘’ π‘œπ‘’π‘‘π‘π‘œπ‘šπ‘’ π‘ π‘œ π‘“π‘Žπ‘Ÿ.Β  𝐻𝑒 β„Žπ‘Žπ‘  π‘Ž π‘˜π‘›π‘Žπ‘π‘˜ π‘œπ‘“ π‘ π‘–π‘šπ‘π‘™π‘–π‘“π‘¦π‘–π‘›π‘” π‘™π‘œπ‘‘π‘  π‘œπ‘“ π‘π‘œπ‘šπ‘π‘™π‘’π‘₯ π‘‘π‘Žπ‘‘π‘Ž π‘ π‘œ π‘‘β„Žπ‘Žπ‘‘ 𝑀𝑒 π‘€π‘’π‘Ÿπ‘’ π‘Žπ‘π‘™π‘’ π‘‘π‘œ π‘’π‘Žπ‘ π‘–π‘™π‘¦ π‘’π‘›π‘‘π‘’π‘Ÿπ‘ π‘‘π‘Žπ‘›π‘‘ π‘Žπ‘›π‘‘ π‘–π‘šπ‘π‘™π‘’π‘šπ‘’π‘›π‘‘ β„Žπ‘–π‘  π‘Ÿπ‘’π‘π‘œπ‘šπ‘šπ‘’π‘›π‘‘π‘Žπ‘‘π‘–π‘œπ‘›π‘ ”

If you are interested in a Competitor Analysis Report, please get in touch

Competitor Backlinks Competitor Keywords

Contact Jon via email atΒ jon.salinger@darcysalinger.comΒ or contact him on 07946 882501