For those of you who work with a CRM platform, its hard to imagine a world without it. If you love structure and organisation, an advantage of CRM software offers is that it can help keep everything related to managing your customer relationships- data, notes, metrics, and more in one place.
It is never too late to start organizing your customers and contacts. You need some basic categories to make your data efficient so that you can implement your CRM strategy and fulfil each persons needs.
There are some great platforms out there for you to utilise which are completely free of charge e.g. Mailchimp and SendinBlue. All they need is some organisation and regular maintenance!
Companies that invest time into their CRM are using its value to put the customer at the heart of their business, which is the fastest way to increase sales and profits.
