Why are CRM’s important?

Posted on by Jackie Forster of Jaxstar Solutions

 

For those of you who work with a CRM platform, it is hard to imagine a world without it. If you love structure and organisation, an advantage of CRM software offers is that it can help keep everything related to managing your customer relationships- data, notes, metrics, and more in one place.

3 key benefits of using a CRM:

Manage Communication With Potential Prospects

CRM helps manage all communication efficiently, both within teams and with customers. A CRM for small businesses helps track a buyer’s journey, together with every interaction, email, phone call, and more.

When it comes to business development, CRM for small businesses can help analyse data and determine when to reach out to a specific prospect. You can set up reminded of specific follow-ups so you can schedule the call or email at the right time.

Centralised Database

CRM allows teams to keep all customer information in a central database. This enables quick cross-team to access along with the ability to effortlessly manage all data via a shared location. A CRM software like Mailchimp, helps avoid spending too much time looking through files and records to find information about your leads.

Data entry automation

With a good CRM software in place, teams do not have to spend time logging calls, emails, meetings, and interactions. The data can be automatically collected and submitted into the system. Plus, it can also help keep a tab on all prospects based on the stage they are in.

 

If you do not have the time to set up a CRM or to maintain one, get in touch and we can have a chat about what options are available to you in order to free up some of your time.

 

www.jaxstarsolutions.co.uk