How much should an App cost my business?

Posted on by Peter Barker of Big Buzz Solutions

Without a doubt, most small business owners will, at some point, have asked themselves the question ‘how can my business benefit from developing an App?’.

And they’ve probably come to the conclusion that ‘it’s too expensive or I don’t really need one’…

But think again…

When you realise that most people are never more than an arm’s length away from their mobile phone and are usually willing to sacrifice chocolate, EastEnders and sex for their smart phones, you might then start understanding the huge potential that brings you from a marketing perspective for your business.

Let me ask you this…

‘Do you need to communicate or reach your current or prospective customers?’

If the answer is ‘yes’, then you probably do need an App because people in the UK now check their smartphones, on average, every 12 minutes of the waking day. Two in five adults (40%) first look at their phone within five minutes of waking up, climbing to 65% of those aged under 35. Similarly, 37% of adults check their phones five minutes before lights out, again rising to 60% of under-35s. (Source: Ofcom).

So take a moment to think just how powerful that is for your business.

But of course ‘they are expensive’ I hear you say and ‘I wouldn’t know where to start in terms of getting one built’.

Well, help is at hand with this handy article outlining some of the things you need to think about and just how much it costs to get an app built for your business.

Take a look – I think you might find that you’ll be pleasantly surprised…