Adding a location to your website

Posted on by Emma Ellis of Amber Mountain Marketing

We’ve seen tons of websites out there with absolutely no geographical information – not even “vague” regional search terms.

You have to remember; your target market is probably more likely to search for “your-location your-product” than “your-product”. For example, “Hertfordshire wedding photographers” makes more sense as a search term than just “wedding photographers”. So, having your location as a part of your site and Google My Business listing is crucial for getting in the top search results.

There is some evidence indicating that having a real world, verifiable address on your website boosts your site’s credibility according to Google.

Letting customers know where you’re actually located can also just gain their trust that you are a genuine business, making it more likely that they will invest in your product or service.