SAB Workshops

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St Albans Businesses are running a series of 3 workshops with Amanda Brown from Alterra Consulting. These workshops are based on courses that SAB felt that they and their members would benefit from and have hence given their requirements to Alterra to create this trio of sessions.

All sessions will run on Fridays – 9.30am-12.30pm at the Holiday Inn Express, St Albans (Near the London Colney Retail Park)



Friday 5th May – 9.30am – 12.30pm – LinkedIn For Lead Generation Workshop – 3 hours




COMPLETED – please email if you are interested in attending a LinkedIn Workshop in the future




Friday 16th June – 9.30am – 12.30pm – Blogging Workshop – 3 hours

  • About 40% of US companies write blogs as part of their marketing strategy
  • Websites with active blogs have 55% more website visitors
  • Business to consumer companies receive 88% more leads per month
  • Business to business companies get 67% more leads per month

The research data clearly demonstrates that blogging is central to inbound marketing and correlates with business success. Blogging needs to be both optimised and promoted. The content and layout need to be high quality, specific, offer value and in consequence encourage new leads. Planning your blog requires a strategic approach.

A recent blog post Amanda wrote for a brand new website gained over 1,000 views in just 3 weeks and produced 45 subscribers! It’s a powerful piece of marketing.

Learn how to use content marketing for your business

  • Would you like to learn the reasons for writing a blog?
  • Are you confused by all the technology?
  • Do you want to know what to write about?

This 3-hour workshop will give you all the answers.

Workshop Content

Aimed at owner-managed and small businesses, I will cover the following:

1. The Reasons for setting up a blog

2. Different blogging platforms

3. The Best Structure for a Blog Post

4. How to obtain potential customers’ email addresses via your blog

5. How to easily include Social Sharing buttons

6. Brainstorming session on content for your blog

7. How to find compliant images

8. How to include video

9. Best Practices for Sharing your blog on social media

10. Using your blog in Email Marketing



SAB Workshops

Friday 7th July – 9.30am – 12.30pm – Facebook Advertising – 3 hours

The main change to Facebook for business owners over the past two years is that Pages which represent companies, brands, causes and communities are finding that their posts are only being viewed on average by between 5% and 10% of their fans depending on the ‘quality’ of the post.

Posts including images and videos are more likely to be shown to your audience.

Gone are the ‘golden’ years of building a Facebook community merely by using regular activity. Now that Facebook has shareholders to satisfy since its listing, there is the need to increase advertising revenues.

In order to benefit from such a large, active audience, we advise companies to set aside a budget for Facebook advertising. And it’s cheap… can grow followers from less than £10 a day and with an adverts there is less need for endless content creation on the form of posting. In other words, the ‘pay to play’ advertising model, once set up and well monitored is less demanding on time than posting content three or four times a day and hoping that engagement will draw additional followers.

Learn how to gain customers for less than £10 per day

The UK has the largest proportion of Facebook users than any other region or country in the world with 24 million users visiting Facebook every day, about one-third of the UK population.

Workshop Content

Learn how to:

1. Set your advertising goal

2. Set your budget at less than £10 per day

3. Easily create an enticing image without needing graphic design skills

4. Write compelling copy

5. Find a highly targeted audience by location, gender, age, interests, relationship status

6. Select position of our advert on Facebook

7. Monitor the performance and make adjustments




Book your place now – discounts for multiple bookings 🙂


SAB Workshops