You may well have seen random photos of the TBC magnet outside businesses in St Albans, or with a random cat, or arriving in Amsterdam – but what is the actual point of #MagnetMoments and how does it benefit YOUR business?
Social media is all about just that – being sociable. It’s not about link-dumping, blowing your own trumpet or shouting “Buy My Stuff!” – it’s soooooooo much more than that.
Social Media is about building a “know, like and trust” relationship with your audience AND interacting with that audience – getting conversations going, posting interesting and useful stuff, photos and things that people relate to.
Here’s Voispeed, showing us how it’s done!
Cat photos and posts are extremely popular on social media! So for TBC’s to post a photo of their TBC magnet with their cat, they often get a fantastic response. Plus it tells us a little bit more about that person – a little at a time.
Here’s Nicky Weisfeld’s cat, showing us how it’s done!
The TBC magnet also helps members to feel part of a “club”, that we are all there to help and support each other, and, we often turn into the salesforce for the businesses within the group – it’s far better for other people to post about your business than it is for you to do it.
Recommendations and word of mouth play a really important part in marketing your business – there’s nothing quite like it – so the TBC magnet is a fantastic way to promote, feature and share info about that business.
Again, it can be different aspects of that business – such as launch night, or a simple visit, or a particular product – #MagnetMondays enable you to promote anything about your business (as long as the shot features a TBC magnet), as well as to promote other businesses.
Here’s Aarti Parmar showing us how it’s done
And it’s not just about businesses, we encourage businesses to take their magnets on holiday with them, to concerts, to the park – we are all humans too, and we want to see places to go, things to do etc. and sharing your #TBCMagnet piccies is a fantastic way to do this.
Here’s Simon Ratcliffe, aka MacRat, showing us how it’s done
PLUS, #MagnetMonday piccies get shared by us and other TBC members on social media and they get featured in the Magnet Album of the St Albans Businesses facebook group – so they may well turn up on social media again for years to come.
All of which lead back to YOUR BUSINESS!
So, get involved! If you don’t yet have a TBC magnet, pick one up from the next jelly (check dates here), become a TBC member (details here), or look out for the comps to win one.
Be part of a fantastic business community – and share, chat, collaborate and support each other – yay!