LinkedIn for Marketing and Professional Headshot Day (two sessions: am and pm)
January 16 @ 9:00 am - 5:00 pm
In this innovative LinkedIn and Headshot Workshop, I have teamed up with a professional headshot photographer to bring you comprehensive LinkedIn training + an up-to-date headshot for use on all social media profiles, on your website and for print.
Over the past nine years, I have provided LinkedIn training for hundreds of professionals helping them connect to the right people in the right companies. LinkedIn is the largest professional online networking platform with over 500 million members in 24 countries. Two new members join LinkedIn every second and it is the 24th most visited website on the internet with over 160 million unique visits per month.
Why learn to use LinkedIn for marketing your company?
> Take the ‘cold’ out of cold calling
Whether you are a business owner or part of a large marketing team there is no doubt that cold calling is everyone’s least favourite way of building relationships. In fact contacting someone you want to do business with out of the blue may even be a negative marketing activity. By connecting with a potential customer or client on LinkedIn you are taking the ‘cold’ out of cold calling. Our training shows you the best approach for using LinkedIn to build an online relationship with the people you really want to do business with.
> Follow up with new contacts
We have all been to conferences and events, exchanged business cards and been asked ‘Shall we connect on LinkedIn?’ But what have you done with those contacts? Keeping in touch with groups of potential customers on LinkedIn couldn’t be easier once you know how.
> Increase your e-marketing effectiveness
Spam is the enemy of the email inbox. We don’t like receiving it and we don’t want to send it. LinkedIn can help your business development and marketing departments identify the contact information for potential customers who will be genuinely interested in your products and services.
> Manage complex sales
For complex sales where presentations are made to several decision makers in an organisation, it is extremely beneficial to have the background information on the key people in the company you are targeting. Deepening your network on LinkedIn with these relevant people ensures you are knowledgeable before the all-important pitch.