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Customer Research – Understanding your Target Customer – online

October 16 @ 10:00 am - 12:00 pm

Free – £25

This is an online course, the day before you will be sent the Zoom login invite.

This is a course for new businesses who want to learn how to understand their target customers better – so they can reach more of them, connect with them better and sell more!

This course will help you:

  • Get more customers because you know where to find them and why they buy
  • Create products or service offerings that are exactly what they want
  • Create a branding and marketing that resonates with them and converts to sales
  • Make the right decisions about where to invest your time, money and effort in your business

Course Content

  • What is an ideal customer profile? And why you need one
  • The questions that actually matter because you can act on them
  • A three-step process: how to get answers to different types of question
  • Planning and doing focus groups and interviews
  • Surveys made simple
  • Pulling it all together: what have you found out and what are you going to do about it?

Your Trainer: Isabel Lydall is a market research and consumer insight professional with nearly 20 years’ experience of helping grow businesses and brands. Curiosity & Clarity, her new business, helps entrepreneurs and small businesses learn how to research their target customers.

Cost: FREE to Herts Start Up Programme clients, £25 for others.

Details

Date:
October 16
Time:
10:00 am - 12:00 pm
Cost:
Free – £25
Event Categories:
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Event Tags:
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Website:
https://stanta.co.uk/events/customer-research-understanding-your-target-customer/

Organiser

STANTA (St Albans Enterprise Agency)
Phone:
01727 837760
Email:
advice@stanta.co.uk
Website:
http://www.stanta.co.uk

Venue

Online
Online United Kingdom + Google Map
Website:
https://stanta.co.uk/event/workshops/