- This event has passed.
Brilliant Blogging with DigitalJen
January 15 @ 9:30 am - 11:30 am£40
Jen has been writing blogs for the last 9 years – it’s how she got into WordPress and one of the ways she discovered her inner geek. With 1000’s of posts to her name, she’s written about everything from shocking customer service, potholes, near field communication, complex medical conditions and holidays to asian wedding fashion, recipe development and finance. She’s used WordPress to blog, plus, for various clients, Blogger, Squarespace, Weebly, Wix and other in-house systems. (WordPress is her favourite though)
Blogging is a great way of helping tell your business story but it needs to be done in a way that engages your readers. It’s also great for SEO and although that’s important, it shouldn’t be (in Jen’s opinion) the main reason you write. She’s also fully aware that blogging often makes its way down the priority list for a business, especially if it’s seen as a chore.
This course will be held round the DigitalJen kitchen table, with plenty of tea, coffee and cake. There will only ever be a maximum of 4 on the course so there will be plenty of time to ask questions, discuss and look at the wider issues around integrating your blogging into your marketing strategy.
This course will look at why blogging works, how you fit it into telling your whole business story, who and what it’s good for, planning and writing content, images, timing your blogs and what the return on investment can be.
We’ll also look at how you get your blogs out to a wider audience, working with professional bloggers and the role of social influencers.